If you want to run a high-quality children's Park, grasp these "careful thoughts"

1. From a market perspective, the domestic market is increasingly valued by global brands and large and medium-sized local enterprises, and the market competition is more intense, which is reflected in the shorter and shorter sales cycle of new products, the smaller and smaller display area, the higher and higher marketing costs, the more and more complex sales channels, and the more and more domestic brands. The difficulty factor for enterprises to break out is also increasing. The integrated marketing competition of "brand, customer and terminal" is changing from "simple and extensive" to "systematic and refined". We can also see that the number of school side stores is gradually shrinking in the first and second tier cities, and the sales share of traditional children's parks in chain supermarkets is rapidly increasing.

2. From the perspective of consumer groups, children's hobbies and ways of play have developed from "single and passive" to "diversified and interactive". The consumption of children's parks tends to be younger (6-9 years old), the preference for children's parks in the upper grades of primary schools (10-12 years old) has decreased significantly, their infatuation with online games has increased significantly, and the base number of traditional toy consumption groups has been narrowed and basically finalized. The Internet has produced an irreversible fundamental change in the way of entertainment and communication in children's spare time. Online games and interactive community platforms have great appeal and influence among children. Their registration of more than 10 million and the number of online people at the same time are enough to prove this. In addition, the consumption of working-class family toys has become cautious due to inflation. Post-80s parents are enthusiastic about online shopping or online group shopping for children's supplies.

3. From the perspective of industry, excellent enterprises in the children's park industry are favored and favored by the capital market, and there are many listed companies. Every link in the industrial chain of children's Park is looking for upstream and downstream market opportunities, and cross-border operation is becoming more and more obvious. As "IP" communication shows a strong leverage on the derivatives sales of children's paradise, it attracts more local game companies to test the water one after another. But at the same time, TV media communication is more specialized and differentiated, which can be confirmed by the strong vitality of professional shopping channels and cartoon channels, and better market returns.

Doing a good job in market research, following the market situation and evaluating the market development prospects will also have a certain impact on the development of children's Park. At the same time, for friends who want to take a share in the industry, professional brands are worth investing in.